SwitchCraft
Logo Design, Brand Identity, Package Design
SwitchCraft is a fictional brand, dedicated to making crafting more accessible. Through SwitchCraft, crafters are able to support others by donating supplies they no longer use, reducing the considerable cost that crafts can rack up.
The SwitchCraft brand includes customizable subscription boxes to find new hobbies and support current ones, as well as a brick-and-mortar store that offers loanable equipment
versatile logo
In addition to the main logo that is used for the store, two secondary logos were designed for use on subscription boxes to relate to the contents of the box. Each logo covers a different category of crafts, the main blue covering general crafts, magenta for textile crafts, and yellow for fine arts.
the subscription box
outside the box
Customers receive one of three box designs depending on the craft category. Shown here is the textile box, with the matching logo, color, and pattern.
inside the box
In addition to the main items of the box, customers receive instructions for a suggested project, a thank you card that offers a referral discount code, and a card that explains the contents of the box. If the customer customized their box, another card will be included to remind them of what has been included and removed.
the store
Imagined in a small retail space, the store includes shopping in the back half of the store and a lounge area in the front where crafters can work on projects and use equipment available for loan.
